Wednesday, May 16, 2007

Now, Social Movies!

Why One Minute Movies will matter?
  • Democratic flavor: Everybody can't be Martin Scorcesse or Peter Jackson. But everybody can make a 1-Minute statement. And cameras are dozen a dime now in cellphones, which everybody has.
  • It's simple: Just click and shoot.
  • It's quick: Just click, shoot and save.
  • It's economic: Camera, as an add-on in a cellphone, is free. Unless you sign up Brad Pit for your movie, it will cost nothing.
I wonder how greatly this matters for media and mobile industries...

Read this post on resurrection of One Minute Movies on ajit balakrishnan’s Blog -
"In a move that may have marked the start of a new era, the legendary former Disney CEO Michael Eisner unveiled plans to produce 80 episodes of a serial called “Prom Queen.” This by itself may not have caused a stir except that each episode will be just 90 seconds. “Prom Queen” is a serialized mystery and will begin on April 2nd and roll out over 80 days. It has been billed as 'a blend of love, gossip and betrayal”. The series will run on the studio’s own site, on a show site, on Youtube the popular video sharing site, on Veoh a file sharing site and arrangements are being made to distribute it on wireless and handheld video devices. Ads will run before and after episodes. Eisner also announced this week the formation of a studio, Vuguru, that will acquire and develop short videos for the web.

User created One Minute videos have been around ever since the dramatic drop in price of video cameras. But what makes the Eisner move different is that he plans to have his 1-minute videos “professionally produced”, using top Hollywood talent.

What this will do to the movie industry that has marching towards ever larger production budgets and ever lengthier durations and ever plusher multiplexes is too complicated"

Watch some great 1-Minute Movies here and here.
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