Now it has been a deeply discussed question as to why Google would buy Youtube for billions of dollars? Why Google wanted to buy it in the first place when it has a similar service of Google Video?
Though the answer to second question points towards a monopolistic buy-out decision, the answer to first one is really a pointer to the future.
I believe that Content will be the biggest market in coming days. It will envelope the media & communication technology segments to provide an user a rich content. Today the media segment having biggest optentials is Television. Services like IPTV and youtube will provide the best competing platform for companies like Google. The programs of CBS are already being uploaded to youtube for users. Another strength of youtube is the User Generated content and a democratic undertone of whole concept which will media-empower more and more people around the globe in coming days.
In the new 'concoction', Youtube has a new weapon of Youtube videoes on mobile in collaboration with Verizon. This is fantastic. More and more users armed with their Blackberry's and E62's will surely turn to this great video content.
One more feature Youtube has added is the Accounts for Comedians & Musicians. So these are the categories which will attract more users.
Also, continuing with the tradition of Official Google Blog, a new blog for Youtube is also live from 2nd December itself.
So with new Youtube, you can -
- Most importantly WATCH quality user generated video content
- Showcase your talent to the world, and
- Browse youtube videoes on Verizon phones